music website

What more can music social networks offer bands and artists today other than a place to post their music and content for others to see and use freely. Where are the real time tools to help artist promote themselves and and help organize their content and careers. One up and coming music 2.0 company, Reverb Nation, is trying to fill the gap between social networking and quality marketing tools for artists, musicians, and venues. As this has proved to be a very daunting task which no site today has fully grasped, Reverb Nation is by far the closest in achieving those goals and has potential in being the go-to site for musicians, venues, and promoters.

As a very feature rich site, Reverb Nation has a large list of free tools to help musicians promote and sell their music/brand. At a quick glance , lets go down the list of free offerings from this site. Artist Profile, Band Equity, Street teams, Tune Pack, Facebook Applications, Bebo Applications, Gig Finder, Buzz Tracker, Fair Share, Widgets, Store link, Retail links Widget, Detailed Stats, Fan Reach.

Not everything is free on Reverb Nation though. They carry some specialty tools for musicians and promoters that come with a cost. These features include their digital distribution package, Reverb press kits (which is more of a summary page of your profile than an actual deliverable press kit), fan 360, mega song storage, and fan reach pro. While Reverb Nation has become rather popular recently, the fact remains that they are taking a 'strictly business' approach to artist promotion, charging a premium for many of their services, and employing devious methods of driving fan traffic, such as their 'Exclusive Content' music website electronic press kit Forcing fans to hand over personal information for access to full streams of your posted tracks doesn't seem much different than forcing them to pay money, and Music 2.0 is all about embracing Free and casting a very wide net to capture the attention of fans rather than shutting them out by making them pay.

Members of Depeche Mode band music

Reverb Nation was founded in October of 2006 and has been gaining a steady stream of users and popularity since its conception. Popular musicians such as Depeche Mode and Maddona to Lil Wayne and Pantera have profiles on the site where you can view their information and listen to their music. Obviously Reverb Nation has a relationship with one or more major record labels and many more independent labels but they are not disclosing that information to the public. As a tools and social networking site for marketing your band or music, Reverb Nation is a good avenue to promote your content. I am a bit skeptical of the company in some way's though. Since they do not disclose their standings with major and independent record labels and do not discuss their stance on how your information is used or not used by their company. Its hard to say where their standing is with the privacy of your content and information and how it is used by their company , investors, and partnered labels and other company's. In today's world of marketing sharks and big name partnerships, who knows how safe your content and user information really is.

Reverb Nation Summary:

  • Music source: Major Record Label Catalogs, Independent Record Label Catalogs, Independent Musicians
  • Platform: Basic HTML based web service with flash Application in Web Browser
  • Target Audience: Mainstream followers, Independent music fallowes, Bands and musicians, Facebook and Twitter Users

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Co-Founder, COO

By Jed Carlson, on Oct 1, 2009 - 18:47
Thanks so much for posting about us. I wanted to attempt to answer some of the questions that are woven into you post and to welcome you to ask any more that you have at any time:

1. While we do have awesome relationships with many record labels (including some majors and tons of indies), those relationships are the same in nature as the ones we have with over 400,000 independent Artists - they are all users of the site. ReverbNation is not owed, operated, or affiliated in any official capacity with any record labels.

2. Privacy. We have over 90,000 Artists using our email services to communicate with their fans. Those fans are theirs and not ours. ReverbNation does not sell, rent, or give those addresses to any third party, and we do NOT contact an Artist's fans ourselves. Our policies are very similar to other email providers like constant contact, or icontact.

3. Marketing tools. You mentioned the 'fan exclusive' feature we have for Artists. When an Artist posts a song to ReverbNation, they have many options about the control they'd like to place over that song. They can make it for free streaming, or free streaming and download, or fan exclusive. If an Artist elects to use the fan exclusive option, fans will be able to play the first 30 seconds of the song, but won't be able to access a full stream or download unless and until they have joined the mailing list for that Artist. We believe that Artists should be able to decide if they want to exchange their music for nothing, for money, or for an email address, and that is why we put it in there. Its actually an amazingly effective feature for the Artists that choose to use it.

If I can help answer any more questions, please don't hesitate to reach out to me at


to Jed

By Richard, on Oct 5, 2009 - 6:50
That's pretty cool that Reverb's co-founder is so adamant about commenting on posts regarding his products. But I am left with questions about what you said, Jed. What is your relationship with record labels? And how many of those 400,000 artists have profiles on your site as a result of the deals you have made with various record labels?


By Jed Carlson, on Feb 27, 2010 - 19:41
Sorry it has taken me so long to post back on this. I didn't realize that you had asked a follow up question.

The answer:
We feel that record labels will continue to play a role in the music industry. There will always be a need for a 'supporting cast for some Artists. What record labels do may change over time, but they will still be here years from now.

I'm still not sure what you mean by us making 'deals' with record labels.

Anybody (Artists and Labels) can post a profile to our site. There is no need to 'make a deal' with us. Just agree to our terms and conditions and you are good to go.

As a result, we don't have any deals outside of our terms and conditions.

Does that make sense? Or am I still missing your point, somehow?


Jed - "deals outside of our terms and conditions"

By Mike, on Jul 23, 2010 - 20:09
Jed, Just to be clear on this, are you saying that Reverbnation has no additional contracts with the major labels? Their artists, backed by an entire label and marketing group, just signed up on reverbnation through the site, no contact with you or your employees, no lawyers or additional contracts?

- Mike


By pulse mande, on Oct 1, 2012 - 12:44
saw tha thang n i suppose its cool.

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